Sobeys launches new banner
Sobeys launches new banner
Sobeys Inc. has launched a new concept store Chalo! FreshCo in Brampton, ON. The new banner is the company’s first South Asian-focused discount grocery store.
“Chalo! FreshCo is a significant and unique addition to our company’s food retailing lineup,” Rob Adams, general manager of discount format for Sobeys Inc., said in a press release. “This store caters to the South Asian market while also driving our mission to inspire Canadians to discover new foods, products and recipes, and to help them 'Eat Better, Feel Better and Do Better.'"
Adams said, ”Chalo, meaning 'let’s go' in South Asian languages, is Sobeys Inc.'s invitation for shoppers to visit the new 50,000-square-foot store. Inside, they will find thousands of South Asian grocery products such as a wide assortment of rice, spices, lentils and snacks; fresh produce; full service seafood, halal and non-halal meat counters; Amaya, a popular Indian restaurant; as well as the traditional FreshCo product offering with a large range of North American brands at low discount prices.
“Our research indicates that many South Asians visit multiple grocery stores each week to fulfill their food shopping needs, from traditional grocers to small, specialty stores for specific products,” Adams said. “Now, they can find the popular and unique products that they regularly look for and enjoy in one convenient location."