Idea Garden Marketing hires new marketing strategist
Idea Garden Marketing hires new marketing strategist
MEMPHIS, TN — Family-owned-and-operated Idea Garden Marketing has announced the hiring of industry marketing expert Karin White as its new marketing strategist. In this role, White will be responsible for strategically growing and maintaining clients' marketing efforts, including social media, website design, digital and in-store promotions, blogging and event planning. White will report to managing partners John Avola and Kim Avola.
Karin White
After officially opening its doors for business in late 2013, Idea Garden Marketing knew it wouldn't be long before it would have to expand its team. The company has achieved great success with developing digital and traditional programs for its clients over the last two years, creating a need to hire another full-time employee.
"Idea Garden Marketing was founded on creating industry-setting marketing strategies and programs while providing clients with the best service possible. In order to maintain that commitment and our growth, we knew it was time to expand our team, and Karin is the perfect fit," John Avola, Idea Garden Marketing's co-founder and managing partner, said in an Aug. 24 press release.
White has a background in produce marketing, most recently working with Produce for Kids for the last four years. As marketing manager at Produce for Kids, she led the management and execution of in-store and online promotions in retail chains nationwide, as well as cultivated relationships across more than 40 produce companies, vendors and retail partners.
Prior to joining the industry, White managed the development of marketing campaigns for travel industry clients including Colonial Williamsburg and St. Pete/Clearwater CVB client accounts at a full-service tourism based ad agency, MMGY Global out of Orlando, FL. White holds a degree in business management from Georgia Tech and lives and works in Orlando, FL.
