Petit Bag a marketplace hit for Columbine Vineyards
Petit Bag a marketplace hit for Columbine Vineyards
Since its introduction this year, the Petit Bag, marketed by Columbine Vineyards, has been a marketplace success. “Across the board, we have received wonderful comments and positive feedback regarding our new packaging,” said Sales Manager Anthony Stetson. “Retailers like it due to a lower ring at the register per bag, and consumers love the convenience of a smaller portion to snack on.”
ColumbineVineyardsThe eco-friendly bag holds one to 1.25 pounds of grapes, thereby complementing other packaging offered by Columbine. “The Petit Bag fills a niche for higher f.o.b. varieties by reducing the cost per bag to the consumer,” Stetson added. “Retailers have added the Petit Bag to enhance their fall product mix and offer a different option from the standard bag size.”
He said the company markets approximately 70 percent of its grape volume at this time of year. “During the fall season, we have a variety of delicious and sweet grape brands available to choose from like our proprietary Milano, Black Globe and Holiday,” Stetson told The Produce News. “In conjunction, we also provide several conventional green, red and black varieties like Autumn King, Luisco, Crimson, Scarlet Royal, Red Globe and Autumn Royal.”
Marketing Representative Lauren Olcott said materials being developed by Columbine Vineyards are juicing up marketplace activity. “Our marketing department and social media team provide informational and colorful POS and POP materials for retailers along with fun, unique cooking videos and informational videos depicting how to cook with grapes and the grape growing process,” she stated. “Retailers and consumers can find these videos on Columbine Vineyards YouTube Channel. We have also began to broadcast live videos via Periscope under the CoVi Grape Girls.”
