Hector Soltero joins Freska Produce as avocado sales manager
Hector Soltero joins Freska Produce as avocado sales manager
Freska Produce has added Hector Soltero to its sales team as avocado sales manager to further develop its growing portfolio of regional and national accounts. Soltero comes with a wealth of experience within the industry, having spent the last eight years with a local produce company representing the avocado category where he was instrumental in acquiring numerous accounts.
Soltero joins Freska to continue Freska’s success in providing mangos year-round and now avocados on a year-round basis to retailers in the United States, Europe, New Zealand, Japan and Australia.
“I am excited to start a new challenge within Freska Produce and look forward to working with the team to further develop their already extensive products and customer base," he said in a press release. "I am fortunate to be joining such a respected company that prides itself on top quality and service.”
Jesus (Chuy) Loza, managing member, said “Hector’s wealth of experience and industry knowledge has already made him a key addition to the Freska Team. We view his hiring as a sign of our commitment to being a leader in our industry. Our innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our existing sales staff and provide innovation, motivation and exceptional service, and we are very fortunate that we were able to find someone of Hector’s caliber to fulfill this role.”
