New fresh salad lines launched at Costco
New fresh salad lines launched at Costco
FiveStar Gourmet Foods, a culinary-focused provider of fresh and frozen prepared foods, has launched two new gourmet salad lines at Costco: Simply Fresh Organic, which features non-GMO, certified-organic ingredients; and Simply Fresh Gourmet, featuring non-GMO conventional and organic ingredients. Neither salad line contains artificial ingredients or preservatives.
"We created these two salad lines to fill a major void in the marketplace for affordable gourmet salads," Tal Shoshan, founder and chief executive officer, said in a press release. "Our retail partners were also asking us to combine our restaurant-quality expertise with our organic capabilities for the fresh salad segment. We responded with a great lineup of salads, and the corresponding consumer response has been overwhelming, with sales significantly outpacing our initial projections.
"We collaborated closely with Costco to customize products that their members would love. We’re a culinary-driven company with a team of culinary professionals that are continuously pursuing the best dining experiences possible. Combining our love for great food with Costco’s understanding of consumers’ tastes created a perfect pairing."
Shoshan and his team of chefs formulate all of FiveStar’s recipes to reflect freshness and quality of California’s farms and fields.
"We source the best produce, and our facilities are strategically located near our growers," Shoshan said. "Produce picked the night before arrives at our state-of-the-art facilities in the early morning, where it’s prepared and packaged with our freshly made gourmet dressings and a wide array of salad toppings.
"Advanced modified atmosphere packaging ensures extended shelf life without the use of preservatives, so the product arrives and stays fresh until it can be enjoyed," he said.
All packaging materials used in FiveStar’s Salads are from recycled sources.
