Nickelodeon partners with Produce for Kids to promote healthy lifestyles
Nickelodeon partners with Produce for Kids to promote healthy lifestyles
This fall, Nickelodeon is partnering with Produce for Kids, an organization that seeks to educate kids on the benefits of healthy eating, to promote healthier lifestyles. The campaign, which runs through Nov. 5, will use promotional programs in produce departments around the country featuring Dora the Explorer and messaging surrounding the network's health and wellness campaign "Let's Just Play."
Participating retailers include Meijer, which operates 176 Supercenters throughout the Midwest; Publix Super Markets, which currently operates 883 stores in the southeastern part of the country; and Golub Corp. which owns and operates more than 100 Price Chopper grocery stores in the northeastern part of the country. Retailers will provide support for the program through advertising in circulars.
"The Nickelodeon partnership with Produce for Kids allows us to expand the company's health and wellness resources on a local level in stores all over the country," Jean Margaret Smith, senior vice president of public affairs for Nickelodeon and MTVN Kids and Family Group, said in a statment. "It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket. And it aligns with our commitment through the 'Let's Just Play' campaign to provide community resources and tools for kids to make healthy lifestyle choices."
"We are very excited to enter into this partnership with Nickelodeon," John Shuman, president of Shuman Produce and founder of Produce for Kids, said in the statement. "With incredible retail partners and sponsors on board, we believe the partnership with Nickelodeon, and its Dora the Explorer and 'Let's Just Play' brands, will strengthen the Produce for Kids program as we continue to boost the awareness of healthy eating with kids and parents nationwide."
Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps toward living healthier lifestyles. Displays will feature Nick Jr.'s Dora the Explorer and "Let's Just Play" messaging encouraging kids to "Eat Smarter" and "Play Harder." Kids will also be encouraged to join the Produce for Kids' Healthy Kids Club as well as sign up for the Nickelodeon network's Let's Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.
Point-of-sale materials include:
* Floor stands (in Publix and Price Chopper stores) - the floor stands will be customized by retailer and will feature sponsor logos. Each floor stand will include a brochure for kids and parents.
* Brochures (in Publix and Price Chopper stores) - these 10 page brochures will feature information on Produce For Kids and the Let's Just Play Go Healthy Challenge, as well as healthy recipes for kids and parents and general health and wellness tips.
* Posters (in Meijer stores).
* Recipe booklets (at all participating retailers).
* Shelf cards (in Meijer stores).
The campaign will also be cross promoted on Nickelodeon's Let's Just Play Web site (www.Nick.com/LetsJustPlay) and the Produce for Kids Web site (www.ProduceForKids.org). Both sites will encourage kids to sign up for the Let's Just Play Go Healthy Challenge and Produce for Kids' "Healthy Kids Club."
Produce for Kids' "Healthy Kids Club" provides kids with fun activities and nutritional tips that will aid them in choosing healthier food options. "Healthy Kids Club" members will be able to earn points and track their progress toward healthy living through an on-line scorecard at www.produceforkids.org/healthykids. The grand prize winner will receive a free bicycle and a $750 grant in his or her name for their school's athletic department or local Boys & Girls Club.
The Let's Just Play Go Healthy Challenge on Nickelodeon is an on-air and grassroots campaign which encourages kids to make their lives, schools and communities healthier. To date, almost 140,000 kids have pledged to "Go Healthy." Kids can visit www.Nick.com/LetsJustPlay to find out information on how to become an on-air Go Healthy Challenger in 2007.
The 2006 Produce for Kids and Nickelodeon campaign will also be sponsored by Chiquita, Country Fresh, DNE World Fruit Sales, Custom Pak, Dole Fresh Vegetables, Michigan Apple Committee, National Mango Board, The Oppenheimer Group, Village Farms, Pacific Trellis, Shuman Produce Inc., Stemilt, Turbana.
Participating retailers include Meijer, which operates 176 Supercenters throughout the Midwest; Publix Super Markets, which currently operates 883 stores in the southeastern part of the country; and Golub Corp. which owns and operates more than 100 Price Chopper grocery stores in the northeastern part of the country. Retailers will provide support for the program through advertising in circulars.
"The Nickelodeon partnership with Produce for Kids allows us to expand the company's health and wellness resources on a local level in stores all over the country," Jean Margaret Smith, senior vice president of public affairs for Nickelodeon and MTVN Kids and Family Group, said in a statment. "It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket. And it aligns with our commitment through the 'Let's Just Play' campaign to provide community resources and tools for kids to make healthy lifestyle choices."
"We are very excited to enter into this partnership with Nickelodeon," John Shuman, president of Shuman Produce and founder of Produce for Kids, said in the statement. "With incredible retail partners and sponsors on board, we believe the partnership with Nickelodeon, and its Dora the Explorer and 'Let's Just Play' brands, will strengthen the Produce for Kids program as we continue to boost the awareness of healthy eating with kids and parents nationwide."
Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps toward living healthier lifestyles. Displays will feature Nick Jr.'s Dora the Explorer and "Let's Just Play" messaging encouraging kids to "Eat Smarter" and "Play Harder." Kids will also be encouraged to join the Produce for Kids' Healthy Kids Club as well as sign up for the Nickelodeon network's Let's Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.
Point-of-sale materials include:
* Floor stands (in Publix and Price Chopper stores) - the floor stands will be customized by retailer and will feature sponsor logos. Each floor stand will include a brochure for kids and parents.
* Brochures (in Publix and Price Chopper stores) - these 10 page brochures will feature information on Produce For Kids and the Let's Just Play Go Healthy Challenge, as well as healthy recipes for kids and parents and general health and wellness tips.
* Posters (in Meijer stores).
* Recipe booklets (at all participating retailers).
* Shelf cards (in Meijer stores).
The campaign will also be cross promoted on Nickelodeon's Let's Just Play Web site (www.Nick.com/LetsJustPlay) and the Produce for Kids Web site (www.ProduceForKids.org). Both sites will encourage kids to sign up for the Let's Just Play Go Healthy Challenge and Produce for Kids' "Healthy Kids Club."
Produce for Kids' "Healthy Kids Club" provides kids with fun activities and nutritional tips that will aid them in choosing healthier food options. "Healthy Kids Club" members will be able to earn points and track their progress toward healthy living through an on-line scorecard at www.produceforkids.org/healthykids. The grand prize winner will receive a free bicycle and a $750 grant in his or her name for their school's athletic department or local Boys & Girls Club.
The Let's Just Play Go Healthy Challenge on Nickelodeon is an on-air and grassroots campaign which encourages kids to make their lives, schools and communities healthier. To date, almost 140,000 kids have pledged to "Go Healthy." Kids can visit www.Nick.com/LetsJustPlay to find out information on how to become an on-air Go Healthy Challenger in 2007.
The 2006 Produce for Kids and Nickelodeon campaign will also be sponsored by Chiquita, Country Fresh, DNE World Fruit Sales, Custom Pak, Dole Fresh Vegetables, Michigan Apple Committee, National Mango Board, The Oppenheimer Group, Village Farms, Pacific Trellis, Shuman Produce Inc., Stemilt, Turbana.
