SAF convention to take an inside look at Google
SAF convention to take an inside look at Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around Google. Floral industry members can get firsthand insight from Google execs at the Society of American Florists annual convention Sept. 9-12 in Amelia Island, FL, according to a news release.
During the educational session, Demystifying Google, solutions architect Loren Hudziak will explain how local search and local businesses are deeply tied to the company’s underlying goal — to become the “data fabric” woven into our digital lives.
In addition, during another session, All About AdWords and Analytics, Google exec Ben Polk will join Hudziak for a discussion (moderated by SAF Chief Information Officer Renato Sogueco) about two of Google’s powerful e-commerce tools.
For details about all 37 educational sessions and events at SAF Amelia Island 2015, go to www.safnow.org/annual-convention.