Cherry season not over yet — it's just beginning in Canada
Cherry season not over yet — it's just beginning in Canada
The late season is just beginning for the Canadian fresh cherry producers who are in full production from Kelowna to Creston, BC.
“With Washington winding down, Canada provides an excellent opportunity for retailers to offer cherries well into August,” Tim Madden, U.S. sales director for Global Fruit, said in a press release.
“Our long growing season and cool nights allow for a slow harvest that should last into the third week of August this year," he said. "It gives retailers an opportunity to provide customers with the ‘Last Taste of Summer’ and bring them back into the produce department for added sales.”
Growers are harvesting high-quality Lapin, Skeena and Sweetheart varieties. Maturing after the initial heat of early July, the condition and flavor are excellent.
Canada provides a unique opportunity to offer fresh cherries through August. Keeping cherries on the display when other sources aren't available helps drive sales and sets a retailer apart from the competition.
Being a leader in Canada’s fresh cherry production and marketing — with over 100,000 cases already shipped and an estimated 500,000 still to go — Global Fruit provides ample supplies to have cherries on display for the remainder of the season.