WP Rawl gives facelift to Nature’s Greens Savory Selections
WP Rawl gives facelift to Nature’s Greens Savory Selections
WP Rawl has revamped its Nature’s Greens Savory Selections line, which it first introduced in 2012. Savory Selections is a set of unique, ready-to-eat products that can be prepared in two convenient ways: as a stovetop sauté or in the microwave. The line is available at retailers nationwide.
Stemming from consumer research as well as retailer demand, the company is launching three new blends of greens to replace existing flavors — Brussels sprouts and bok choy; chard and kale; and collard and kale — all with bacon sriracha sauce. Retailers across the country are now carrying the three new flavors.
Along with the flavor change, packaging also got a facelift. The new items come in high-impact quality packaging with a contemporary and bright design. They kept the convenience factor of the original items.
“Gone are the days when greens were prepared in one traditional way,” Ashley Rawl, vice president of sales, marketing and product development, said in a press release. “Not only are consumers looking for healthy options, they are also looking for variety. We will continue developing quality products which consumers seek.”
All three new Nature’s Greens Savory Selections items are available in 10-ounce bags.