Frieda’s ready for Hatch chile season
Frieda’s ready for Hatch chile season
Hatch chiles from New Mexico are back in season from August through September, and Frieda’s Inc. has guaranteed volume and good supply. Frieda’s team also has the expertise to assist retailers in a Hatch Chile roasting program.
According to the New Mexico Department of Agriculture, the green chile business continues to increase. The department estimates there will be between 700 and 800 semi loads of fresh market green chiles being sold in retail stores nationwide. That number increases annually.
Chile Pepper aficionados flock to stores to grab up these chiles, and shoppers look forward to Hatch season each year as a result of the success Frieda’s retail partners have had roasting at their stores.
Exclusively grown in the Mesilla Valley near Hatch, NM, these green chiles are well loved by “chile heads” for their robust flavor and the zesty fragrance released when they are roasted over an open flame.
Frieda’s will offer four heat levels of Hatch Chiles — mild, medium, hot and extra hot — in 25-pound cases.