Opal sees significant sales and volume increases
Opal sees significant sales and volume increases
Opal apple is closing out its fifth season, which has been a success with sales and volume increases in the double digits.
Opal has gained momentum nationally and saw a year-over-year sales dollar increase of 65 percent and a volume increase of 85 percent during the season.
Same-store sales increased in volume with consumers buying more Opal with a longer availability. The popular apple also gained new retail customers, which helped to increase the consumer base. Additionally the brand invested in raising consumer awareness, reaching over 1.1 million people through a robust marketing campaign that included sampling, events and word-of-mouth marketing.
“We’re delighted with the success of Opal apple this season," Keith Mathews, chief executive officer of FirstFruits Marketing of Washington, said in a press release. "Everything we’re doing is coming together as a whole from our consumer promotions to our retail partnerships. We’re looking forward to another great season.”
Grown in Washington by Broetje Orchards, Opal apples are sold exclusively in North America by FirstFruits Marketing. This cross between Topaz and Golden Delicious stands out on the shelf with its lovely yellow color and great taste. Sweet to start with a tart finish, Opal has a satisfying amount of crunch in each bite. It is non-GMO and naturally resists browning after slicing. Available in limited quantities, Opal made its first appearance this season in November.