Prince & Prince to present at Cultivate ‘15
Prince & Prince to present at Cultivate ‘15
Prince & Prince, a market research organization focused on the floral and green plant industries, will be releasing selected highlights of their consumer floral research at Cultivate ’15 on July 12 in Columbus, OH, according to a news release.
In the presentation, “Six Key Factors Driving Your Customers to Buy,” P&P will highlight six key performances of floral businesses that most drive customer satisfaction and floral purchasing. P&P has focused this presentation on research findings specific to the greater Midwest region of the U.S.
In addition, P&P will provide an overview of the current size and scope of the overall U.S. cut-flower market, with current and historical trends on the demographic composition of the U.S. floral market, as well as recent shifts in consumer cut flower purchasing at the major floral channels.
P&P has been tracking U.S. consumer floral purchasing behavior over the past two decades with their periodic surveys of floral-buying households randomly selected throughout the U.S. and they have over 6,000 surveys completed since 1996.
For more information, go to www.FloralMarketResearch.com.