CPMA town hall meetings a tremendous success
CPMA town hall meetings a tremendous success
The Canadian Produce Marketing Association has been hosting town hall meetings for the produce industry across Canada for the past two weeks. There has been a tremendous response from the industry, with 80 to 100 participants on average in each region.
The meetings covered important issues to members and partners, ranging from increasing consumption of fruit and vegetables to food safety. They also featured moderated retail panels with industry leaders from major grocery chains.
“We are thrilled by the positive response from the industry,” Mike Furi, 2015-16 CPMA chair, said in a press release. “The success of these sessions shows us that our members need more than an annual convention and trade show, they also need small concentrated events across Canada to have their voice heard. The more input we have from our members, the better we can respond to their needs and concerns. I am overjoyed by the success of these events and we look forward to hosting more in 2016.”
“The Town Halls have given us an opportunity to meet members face to face in a casual setting,” Ron Lemaire, CPMA president, said in the release. “We got lots of great feedback and positive response to our current activities, which reinforces the programs we are currently running while giving us ideas for the future.”
These free informal industry meetings were meant to provide members and non-industry partners with information on core issues affecting their businesses and communities. Events were hosted across Canada starting in Wolfville, NS, followed by Montreal, Leamington, ON, Winnipeg, MB, and Calgary, AB. The CPMA wrapped up the town hall meetings June 25 in Vancouver.
