A.J. Trucco enjoying great response to its Chilean gold kiwi
A.J. Trucco enjoying great response to its Chilean gold kiwi
There’s nothing pleasing to a produce supplier’s ears than to hear positive feedback about the product it is supplying to its customers. And that’s exactly what A.J. Trucco is hearing about its new Chilean gold kiwifruit program.
In early June, as shipments were arriving in the United States, Nick Pacia, president and chief executive officer of the company located on the Hunts Point market in the Bronx, NY, said in a press release that he was thrilled to announce the start of this new program for the company.
“In March we visited our orchards in Chile, and we could see that the quality of the Jintao variety kiwifruit was unparalleled,” Pacia said in the release. “And we knew this unique variety would be a great addition to our already strong offerings.”
As of early June, A.J. Trucco was already experiencing great success with the program. Shipments of the gold kiwifruit are now arriving in Philadelphia and Newark. The fruit is being sold in volume-fill boxes and in one- and two-pound clamshells.
“We are very pleased with our customers’ feedback on the gold Chilean kiwifruit,” Pacia told The Produce News June 18. “They have been very happy with the quality of the fruit.”
This season’s program is good in volume, and it will run through August.
Pacia noted that due to the company’s success with the item this year, it hopes to double its volume next season.
“We are very excited about this product, and we have scheduled some demos with our customers for later in the season,” he added. “We look forward to increasing customer and consumer awareness of the product in the market, and we will be promoting it throughout the season.”
