Farm Star Living teams up with Well-Pict
Farm Star Living teams up with Well-Pict
Farm Star Living, a national lifestyle brand highlighting farms, farm-fresh foods, and the farm-to-everything movement, has teamed up with Well-Pict Berries to showcase its strawberries and its exciting “Where will Your Berries Take YOU?” campaign for the summer. 
Through a variety of online programs for the Well-Pict Berries brand — including editorial content, a recipe demonstration, video, blogs and social media promotion — Farm Star Living is generating enthusiasm and consumer demand for Well-Pict's strawberries this summer.
“Not only are we creating custom online programs to showcase the Well-Pict Berries strawberries to consumers, we are pleased to partner with Marketing Plus to promote the national sweepstakes they created: 'Where will Your Berries Take YOU?’ We are thrilled to have Well-Pict Berries back on board and be able to showcase their strawberries so prominently on our website once again,” Mary Blackmon, chief executive officer of Farm Star Living, said in a press release.
“We wanted to generate something unique for Well-Pict Berries, with national buzz opportunity, and we felt that our ‘Where will Your Berries Take YOU?’ sweepstakes would do that brilliantly, as summer is notorious for road trips as well as for Well-Pict Berries strawberries," Julie Lucido, CEO of Marketing Plus, said in the release. "This will be promoted in retail and hosted online, and we felt that Farm Star Living would be the perfect media partner to help promote this and position our client’s brand to consumers in a creative and exciting way. This is something that we strive for with each campaign that we execute on behalf of our clients."