Reinhart-Avocados From Mexico partnership to provide fresh avocados year-round
Reinhart-Avocados From Mexico partnership to provide fresh avocados year-round
Reinhart Foodservice and Avocados from Mexico have joined forces to bring ripe avocados right to operators' doorsteps. AFM, which represents the always-in-season fruit, will now be packaged under Reinhart’s "Good Roots Produce" brand, offering operators fresh, convenient products all year round. 
“Since we unveiled 'Good Roots,' we’ve seen a tremendous amount of positive feedback from our customers,” Rob Ondrus, Reinhart produce category director, said in a press release. “By joining with AFM, we’re able to broaden our commitment to provide the freshest, high-value products all year round. AFM has seen much success in the last year, and no doubt our customers will be clamoring to add this item to their menus going forward.”
Reinhart launched Good Roots Produce in 2014 and offers versatile, wholesome produce solutions from the ground up as well as consistent quality for today’s operator. AFM provides 60 percent of the world’s avocados, all of which are grown in Mexico and have a four-season bloom. Together, AFM and Reinhart can satisfy consumer cravings by delivering fresh Haas avocados under the "Good Roots" label no matter the season.
“The combination of AFM’s quality avocados produced by our experienced growers, state-of-the-art packing, and transportation systems make this the perfect match for us and Reinhart,” Mark Garcia, director of foodservice marketing for Avocados From Mexico, said in the release.