Ahold initiative to help customers eat more fresh and healthy meals
Ahold initiative to help customers eat more fresh and healthy meals
As part of its ongoing commitment to help its customers include more fresh and healthy meals into their busy schedules, Ahold USA and its retail divisions announced the launch of Savory Fast, Fresh and Easy, a brand new digital content platform and magazine.
Exclusive to Ahold USA, the first edition of Savory Fast, Fresh and Easy magazine is available in stores, online and via smartphone and tablet devices beginning June 14. The magazine, which is a component of the overall digital content platform, is free to customers who use their loyalty card, and it will be issued four times this year, both in stores and online.
“Savory was designed to help make every day a little fresher, a little easier, and a little more delicious for our busy customers,” Amy Hahn, senior vice president of marketing of Ahold USA, said in a press release. “Savory is a go-to guide with inspirational recipes and meal solutions that help our customers save time, save money, and eat well.”
The introductory issue of Ahold USA’s 120-page, full-color Savory Fast, Fresh and Easy magazine highlights grilling favorites and fresh recipes for summer meals made easy. Regular inspirational features will include budget-friendly meals, recipes to cook once and eat twice, new twists on flashback favorites, questions and answers with a nutritionist, and a “Take 5” feature, which offers five ingredients for a fast meal.
Items used in recipes are tied to store promotions and will be tagged in store creating a "savory" customer journey that is easy to shop. By bringing everything under one platform, customers can access Savory Fast, Fresh and Easy through the websites of Ahold USA’s retail divisions or by downloading the free Savory Fast, Fresh and Easy app, which will be available upon launch to download for Apple, Android, Kindle and Windows devices. The company described it as a one-stop destination for easy meal planning and entertaining ideas from recipes to tutorial videos. Free copies will be available at all Ahold USA retail stores while supplies last beginning June 14.