Black Gold Farms digs deeper with a fresh look
Black Gold Farms digs deeper with a fresh look
Black Gold Farms is launching a fresh look and feel this summer that encompass all aspects of the grower, packer and shipper of potatoes. The brand and materials will be a comprehensive, consistent look and feel throughout all audiences that Black Gold Farms serves. New sales materials, a new website, enhanced social media, community outreach programs, fresh trade show presence, new packaging, in-store materials and other components will be rolling out all year long.
“We wanted to make sure we’re connecting what we’re doing in the field and on the farm to what we do in our communities, to how that affects the products we deliver to our customers," Leah Brakke, director of marketing for Black Gold Farms, said in a press release. "Then, at the end of the day, our consumers need to be excited about those products and that story. Regardless of what we do, what we grow, or where we grow — we want to make sure the message is the same to each audience — that when we dig together, we dig deeper.”
Black Gold Farms is committed to harnessing the latest science and technology to keep improving, creating better ways to produce fresh and healthy food, as well as to be part of the community and protect the earth. The three main pillars of the brand that each audience will fall under is Plate, Community or World.
“We have a lot of moving parts to our operation, and many different audiences that care about many different things," Eric Halverson, chief executive officer of Black Gold Farms, said in the release. "We really felt that we needed one solid message that regardless of who we were talking to, they understand what we stand for — our goal is to make it easier for everyone to enjoy the food that we grow, and to show that we’re grateful to those who trust us to get the job done — regardless if it’s a retailer, an employee or a consumer.”
