OPMA names successor to retiring president
OPMA names successor to retiring president
Virginia Zimm, president of Faye Clack Communications Inc., will take over as president of the Ontario Produce Marketing Association upon the retirement of current President Ian MacKenzie at the end of the year.
A longtime advocate and marketer for the produce industry, Zimm will work alongside MacKenzie at the OPMA Food Terminal office starting in September.
Virginia Zimm Her duties as president of FCC will be assumed by members of the organization’s management staff.
“Virginia’s 25 years of experience leading a successful marketing and PR firm in Canada that specializes in the promotion of fresh food will certainly bode well for the OPMA’s future”, MacKenzie said in a June 3 press release. “She is a proactive marketing and communications professional with excellent leadership skills and has an acute knowledge of media, technology, program evaluation, operational and budget management. Virginia is a team player who exudes energy, welcomes challenges and provides solutions as demonstrated during her tenure on the OPMA board. She has a unique blend of marketing experience and food industry knowledge.”
“I’m honored to have been chosen by the OPMA Selection Committee to represent the OPMA as president starting in 2016,” Zimm added in the press release. “I love this industry and have such respect for the men and women who tirelessly provide fresh food for Canadians everyday. Produce is my passion and I can’t think of a better way to support this industry by offering my experience to build an even stronger marketing support organization for every member of the value chain.”