Vision Cos.’ goal of better overall Mexican mango quality realized
Vision Cos.’ goal of better overall Mexican mango quality realized
Bill Vogel, president of The Vision Cos., which is comprised of both Vision Import Group, headquartered in Hackensack, NJ, and Vision Produce Co., headquartered in Los Angeles, said that Mexico is a difficult mango program to navigate.
“Matching what they have to what is needed in the marketplace is a challenge,” said Vogel. “However, we have been developing grower direct arrangements there for a number of years, and are now fortunate to have some real high-quality relationships with partners for the growing and packing for our ‘Van Gogh’ brand of mangos.”
Both Vision Import Group and Vision Produce Co. market the “Van Gogh” brand mangos, as well as “Mojito,” “Havana” and “Mr. Squeeze” lime labels. Vision Produce Co. also distributes limes under the “Bonito,” “Logger” and “Tropic Star” brands.
The firm is a leading grower, importer and marketer of tropical, Hispanic and conventional produce.
Vision Import Group markets to the eastern United States, while Vision Produce Co. markets in the western part of the nation.
Other recent news coming out of The Vision Cos. is its expansion in Nogales by adding a grower direct cucumber deal that packs in its “La Vision” brand.
Vision Produce Co. also recently announced the beginning of its “La Vision” honeydew season, scheduled to run through mid-June.
“This is the fifth season for the ‘La Vision’ honeydew label out of Caborca, Mexico,” Sam Aguiar, sales representative for the firm’s Phoenix division said in a May 13 press release. “The grower is anticipating heavy volumes to start.”
He added that this grower direct program has been extremely successful because the company partners once again with Agricola Los Chacuales, which also produces its cucumbers.
“The company’s dedication to quality, performance and food safety is top notch,” added Aguiar.
The company also has a chili pepper deal that is offered under “California Chile Co.” and “Rodriguera Farms” labels.
The mango-growing region in Mexico extends from Chiapas in February, through northern Sinaloa into September.
“Our goal of better overall [mango] quality and opportunity for advanced pricing through the entire deal has now been realized,” said Vogel.
