NMB partners with National Women’s Soccer League
NMB partners with National Women’s Soccer League
The National Mango Board announced that mangos are the official superfruit of the National Women’s Soccer League. All season long the NMB is partnering with premier teams and athletes to showcase the nutritious fruit at sampling events with player appearances, giveaways, social media engagement and much more. 
The NMB’s consumer PR and marketing program is designed to increase mango awareness amongst consumers in the United States by using education initiatives such as how to choose, cut and use mangos. Sampling events at key matches allow the NMB to reach a targeted audience of families and kids with fresh fruit samples to show how tasty, versatile and easy to use mangos are.
The NWSL sponsorship also includes mango signage in all team stadiums to be seen by more than 5 million fans on national broadcast stations, YouTube and live in-stadium. In addition, the NMB will share mango messaging and information about exciting giveaways of match tickets, soccer balls and jerseys on NWSL and individual teams’ social media channels. Furthermore, fans will enjoy special player appearances as we continue to build excitement around mangos.
Retailers also have the opportunity participate in the action. Stores may utilize soccer-themed header cards with “how to cut a mango” for their mango displays, customized social media content and graphics, and may receive match tickets for in-store giveaways.
“As the soccer culture grows in the U.S., we see a huge opportunity to engage and educate our consumers and retailers about mangos, utilizing a medium that is already getting a big buzz across the country,” Rachel Muñoz, director of marketing of the NMB, said in a press release. “This sponsorship will allow us to reach key audiences and celebrate summer by bringing the world’s love of mangos and soccer to the U.S.”
More information about the campaign is available at mango.org/soccer.