Watermelon serves up new website ahead of summer
Watermelon serves up new website ahead of summer
The National Watermelon Promotion Board has launched the new and improved Watermelon.org website, which was designed to be responsive to make it more user-friendly when viewed on a tablet or smartphone.
“To reinforce NWPB as the go-to resource for all things watermelon, we organized the new website into purposeful paths that guide a consumer from awareness to consideration to purchase,” Stephanie Barlow, senior director of communications, said in a press release. “The new home page serves as a welcoming central station with destinations for watermelon newbies and adventure seekers alike. We developed a Master Editorial Calendar to guide a variety of fresh content to support each consumer path. We will frequently feature new content for the returning watermelon visitor ensuring a fresh experience and path with each visit.”
NWPB said it embraces the task of creating relevant, innovative and unique content promoting watermelon’s health, value and versatility benefits throughout the entire year. The new website allows for the content to be delivered in an editorial fashion, spotlighting partners and promotions but also continually featuring top traffic drivers: watermelon recipes and watermelon carvings.