Potandon Produce and Johnny’s Fine Foods announce year four of trailer tour
Potandon Produce and Johnny’s Fine Foods announce year four of trailer tour
The joint marketing partnership between Potandon Produce and Johnny’s Fine Foods has been renewed for the fourth consecutive year and the sampling team is gearing up to hit the road.
Utilizing their custom made 1950s diner-style sampling trailer, the partners travel the winding roads of America, bringing food, fun and a host of incredible tastes to all types of consumers. With events ranging from corporate luncheons to county fairs to individual store samplings, the opportunities to share different preparation and taste combinations are endless. Fresh potatoes are broiled, grilled, or sautéed and served with many different spices, seasonings and sauces at the events. Coupons, household items, and literature are also shared with the attendees.
The tour will kick off in June in Salt Lake City and will travel on a meandering route with stops in Iowa, Nebraska, Illinois, South Dakota, Montana, Washington, North Dakota and Minnesota throughout the summer months. Late summer and fall dates will be in Indiana, Michigan, Ohio, Pennsylvania and Maryland. The trailer will finish up the 2015 tour with an appearance at PMA Fresh Summit in Atlanta.
The marketing group at Potandon will be contacting retailers and wholesalers over the next few months to schedule sampling events when the trailer is in their area. Potandon will also be devoting a section of its website to chronicle this season’s events along with a master event calendar, photo gallery and social media support.