Green Giant Fresh launches Cauliflower Crumbles
Green Giant Fresh launches Cauliflower Crumbles
Green Giant Fresh, based in Salinas, CA, rolled out its new Cauliflower Crumbles in United States and Canada, offering consumers a convenient new way to enjoy cauliflower.
“Cauliflower is on-trend and in demand,” Jennifer Fancher, director of marketing for Green Giant Fresh, said in a press release. “Chefs and consumers alike are finding delicious new ways to use this popular vegetable. Our uniquely processed, ready-to-use Cauliflower Crumbles takes all the prep out of this healthful ingredient.
They can be steamed right in their package and are versatile enough to be used in a variety of dishes and applications, including roasting, baking, sautéing and mashing.”
In addition to the time-savings value and consumer appeal of Cauliflower Crumbles, the patent-pending process provides the perfect paleo friendly, gluten free ingredient, while extending shelf life and preventing discoloration, according to the press release. This extended shelf life and consistent color make this product attractive to retailers, and the value-added convenience of Crumbles is enticing to time-pressed consumers by making family meals easy and nutritious.
“Green Giant Fresh remains committed to delivering innovative new products that make meal preparation and vegetable consumption easy, delicious and healthy,” Fancher added in the press release. “Initial feedback from retailers and consumers has been positive, and we look forward to providing this unique product to consumers.”