Giant mushroom pops up in New York City
Giant mushroom pops up in New York City
Any industry would like to have a promotion in New York's Grand Central Terminal. With prices consistently down despite declining supplies, the mushroom industry can really use such a promotion.
With the Mushroom Council getting back in the marketing business this summer, a series of promotions are underway. On Sept. 15, the Mushroom Council will set up shop in Vanderbilt Hall of Grand Central Terminal. "The MushRoom," a 15-foot-tall white button mushroom caf?, will pop up and offer dishes featuring mushrooms in celebration of September as National Mushroom Month. New York's commuters will be invited to "Step inside The MushRoom, a one-day-only caf?."
According to the Mushroom Council's public relations agency, San Francisco- based Edelman, New Yorkers will be able to step inside the caf? to dine on saut?ed mushrooms, confetti mushroom herb egg wraps, Asian vegetable and mushroom soup and chicken marsala, all prepared on site. Commuters will have the opportunity to learn proper saut?ing methods, discover the health benefits of mushrooms, grab giveaways and learn how to enter a "Make It With Mushrooms" contest for the chance to win a grand prize of $5,000.
The MushRoom will be open from 8 a.m. to 7:30 p.m.
With the Mushroom Council getting back in the marketing business this summer, a series of promotions are underway. On Sept. 15, the Mushroom Council will set up shop in Vanderbilt Hall of Grand Central Terminal. "The MushRoom," a 15-foot-tall white button mushroom caf?, will pop up and offer dishes featuring mushrooms in celebration of September as National Mushroom Month. New York's commuters will be invited to "Step inside The MushRoom, a one-day-only caf?."
According to the Mushroom Council's public relations agency, San Francisco- based Edelman, New Yorkers will be able to step inside the caf? to dine on saut?ed mushrooms, confetti mushroom herb egg wraps, Asian vegetable and mushroom soup and chicken marsala, all prepared on site. Commuters will have the opportunity to learn proper saut?ing methods, discover the health benefits of mushrooms, grab giveaways and learn how to enter a "Make It With Mushrooms" contest for the chance to win a grand prize of $5,000.
The MushRoom will be open from 8 a.m. to 7:30 p.m.