Giant Berry Farms promotes Kristin Kleiber
Giant Berry Farms promotes Kristin Kleiber
Watsonville, CA-based Giant Berry Farms announced the promotion of Kristin Kleiber to marketing and sales analyst on April 6.
Prior to her promotion, Kleiber was a sales coordinator supporting the blueberry category manager. In addition to her duties in sales support, she showed significant interest and talent in marketing efforts. As a result, she began blogging for the company, participating in recipe development, managing all in-house photography and assisting with seasonal promotional programs for the past several months.
As the marketing and sales analyst, Kleiber will report to Cindy Jewell, vice president of marketing, and assist with all activities to support the expansion of California Giant’s products and brand. She will also develop and publish retail newsletters, consumer blog content, analyze product movement and sales trends, and continue to conduct analyses of market, customer and competitor data for the sales team.
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