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FPFC holds Northern California Expo

PLEASANTON, CA — The Fresh Produce & Floral Council held its annual Northern California Expo April 8 at the Alameda Fairgrounds, here. The event featured more than 150 booths with over 200 companies exhibiting. The crowd of retail and foodservice buyers, in-store produce personnel and industry members numbered more than 1,200.

The “Best of Show” designation was awarded to CDS Distributing in the produce category and B-Fresh Floral in the floral category.11-Idaho-potatoKent Beesley and Armando Lobato of the Idaho Potato Commission. The winners were picked by a vote of the participants, who were given ballots at the beginning of the day and asked to drop them off as they left the building.

FPFC President Carissa Mace said it was a great show with great participation from scores of retail and foodservice executives. The FPFC is the originator of the regional one-day produce exposition, having launched a version of its Southern California show more than 30 years ago. The Northern California show is about a decade old.

For more photos from the event, visit our Sightings page.

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