McEntire Produce debuts ChefBuddys Southern Slaw
McEntire Produce debuts ChefBuddys Southern Slaw
McEntire Produce, a leading family-owned, fresh-cut produce company based in Columbia, SC, is expanding its value-added “ChefBuddys” product line with the introduction of Southern Slaw, Coleslaw with a southern accent.
These diced slaws, which include simple-to-follow recipes on each package, feature three flavor profiles -- Green Cabbage, Green Cabbage & Carrots and Green Cabbage, Peppers & Onions -- to meet consumer demand for fresh, healthy, flavorful products that appeal to southern palettes.
Dubbed “Coleslaw with a Southern Accent,” these uniquely diced slaws are good sources of vitamins and minerals, and appeal to the consumer both in the taste and texture of a traditionally home prepared, hand-chopped diced southern coleslaw, according to a company press release.
Adorned on each of the slaw products is the Produce for Better Health “More Matters” logo.
“When you see the Fruits & Veggies -- More Matters logo on a package of fresh-cut fruit or vegetables, you know we’ve already done the label reading for you. It makes purchasing decisions easier,” Elizabeth Pivonka, president and chief executive officer of PBH, said in the press release. “Not all products will qualify to use the logo. We evaluate each product’s ingredients and nutrition panel to ensure that it meets CDC’s stringent guidelines before we allow the logo to appear on its packaging.”
“We have experienced a tremendous positive response from consumers on the ChefBuddys Southern Slaw products, and we are pleased with how these new items have been embraced by our retail partners and by the consumer,” Carter McEntire, president and CEO of McEntire Produce, added in the press release.
ChefBuddys new product additions are available for spring and summer cole slaw promotions, and are currently available from McEntire Produce for distribution throughout the Southeast.
