Climb out of the commodity mindset at FFVA's 63rd annual convention
Climb out of the commodity mindset at FFVA's 63rd annual convention
Successful branding consultant and business author Joe Calloway will be coming to southwest Florida this month to show agricultural producers how to climb out of the commodity mindset and make their products stand out from those of their competition.
He will be spreading his message of creating and sustaining success at the Florida Fruit & Vegetable Association's 63rd annual convention, to be held Sept. 17-19 at the Ritz-Carlton in Naples, FL.
His presentation, at the annual cracker breakfast Sept. 19, will focus on encouraging attendees to look at their businesses through new eyes and, most importantly, to take action to leap ahead of their competition. "Extraordinary companies are, by definition, different from their competitors," Mr. Calloway said in a press release. "The critical differences are not, however, usually found in product, price or even service." One of those critical points he covers is that these outstanding organizations have a propensity to action. "They don't just talk. They are masters of execution."
"Joe's message fits in with the theme of this year's convention, which is Market Smart," said Drew Duda, the convention's chairman. "Our Florida producers will definitely benefit from what he has to say."
Mr. Calloway's focus for the last 26 years has been to look for the answer to the question of what differentiates exceptional organizations. Earlier in his career, he served as marketing director for a large real estate firm. He became fascinated with the real estate companies that stood out from the pack. He expanded on the concept and learned all he could about other industries and "organizations of any kind," he said.
Mr. Calloway's client list includes organizations like Saks Fifth Avenue, IBM and BMW. He is a guest lecturer with the Center for Professional Development at Belmont University and is a partner in an award-winning Nashville, TN, restaurant.
To learn more about Mr. Calloway's ideas on extraordinary companies, pick up one of his books, Becoming a Category of One or Indispensable: How to Become the Company Your Customers Can't Live Without. And plan to attend the cracker breakfast at FFVA's 63rd annual convention.
"It's really important to me that everybody walk out of this session with their wheels spinning about some things that they can actually do when they get back to work," Mr. Calloway said. "I want them to knock the cobwebs out. It's so easy for any of us -- including me -- to get stuck in making assumptions about 'the way this business works,' so hopefully, I can shake some new ideas loose."
To register for the convention, go to www.ffva.com/convention or call 321/214-5200.
He will be spreading his message of creating and sustaining success at the Florida Fruit & Vegetable Association's 63rd annual convention, to be held Sept. 17-19 at the Ritz-Carlton in Naples, FL.
His presentation, at the annual cracker breakfast Sept. 19, will focus on encouraging attendees to look at their businesses through new eyes and, most importantly, to take action to leap ahead of their competition. "Extraordinary companies are, by definition, different from their competitors," Mr. Calloway said in a press release. "The critical differences are not, however, usually found in product, price or even service." One of those critical points he covers is that these outstanding organizations have a propensity to action. "They don't just talk. They are masters of execution."
"Joe's message fits in with the theme of this year's convention, which is Market Smart," said Drew Duda, the convention's chairman. "Our Florida producers will definitely benefit from what he has to say."
Mr. Calloway's focus for the last 26 years has been to look for the answer to the question of what differentiates exceptional organizations. Earlier in his career, he served as marketing director for a large real estate firm. He became fascinated with the real estate companies that stood out from the pack. He expanded on the concept and learned all he could about other industries and "organizations of any kind," he said.
Mr. Calloway's client list includes organizations like Saks Fifth Avenue, IBM and BMW. He is a guest lecturer with the Center for Professional Development at Belmont University and is a partner in an award-winning Nashville, TN, restaurant.
To learn more about Mr. Calloway's ideas on extraordinary companies, pick up one of his books, Becoming a Category of One or Indispensable: How to Become the Company Your Customers Can't Live Without. And plan to attend the cracker breakfast at FFVA's 63rd annual convention.
"It's really important to me that everybody walk out of this session with their wheels spinning about some things that they can actually do when they get back to work," Mr. Calloway said. "I want them to knock the cobwebs out. It's so easy for any of us -- including me -- to get stuck in making assumptions about 'the way this business works,' so hopefully, I can shake some new ideas loose."
To register for the convention, go to www.ffva.com/convention or call 321/214-5200.
