Produce Alliance launches major rebranding effort
Produce Alliance launches major rebranding effort
Produce Alliance, a produce management, procurement and consulting company represented by a network of best-in-class foodservice distributors and growers throughout North America, unveiled a new rebranding initiative at its 2015 National Conference in Charleston, SC.
More than 200 members made up of Produce Alliance’s top distributors and premium growers attended the annual meeting.
The three-day conference, which took place March 17-19 at the Belmond Charleston Place hotel, highlighted the importance of building existing relationships and strengthening partnerships.
A highlight of the conference was Produce Alliance’s launch of its rebranding efforts. The upcoming campaign will include a new logo, a redesigned website, mobile app and client service tool enhancements.
“I know as a group we are so much stronger when we work together to ensure our collective success,” George Melshenker, president and chief executive officer of Chicago-based Produce Alliance, said in a press release. “We believe this new branding campaign will give our organization a fresher and bolder look, leading to even greater success for our partners in the future.”