National Mango Board’s referendum right around the corner
National Mango Board’s referendum right around the corner
The United States Department of Agriculture is required to administer a continuation referendum for the National Mango Board every five years. This referendum will be held April 6-17.
Importers and first handlers who handled at least 500,000 pounds of mangos during the 2014 calendar year are eligible to vote, and all those eligible will be receiving a ballot directly from USDA.
The NMB is a national promotion and research organization, supported by assessments from domestic and imported mangos. The board’s mission is to increase consumption of fresh mangos in the United States through innovative research and promotional activities, while fostering a thriving industry.
The NMB uses a strategic plan, developed by the board members, to ensure the best interests of the mango industry are being served and the funds are being invested wisely. The strategic plan is supported through three core programs: marketing, research and industry relations.
The NMB’s 2015-17 strategic plan is as follows:
- Direct to consumer marketing to increase mango consumption and awareness
- Increase presence and sell-through of mangos at retail
- Increase presence and sell-through of mangos at foodservice
- Generate knowledge through research efforts in support of the vision
- Enhance industry communication and preparedness to create a unified industry
More information about the National Mango Board is available at www.mango.org/vote.
