Mission promotes Bertels to VP of marketing
Mission promotes Bertels to VP of marketing
Mission Produce Inc. has promoted Robb Bertels to vice president of marketing. Bertels has been with Mission for two years, serving as director of strategic marketing for the Oxnard, CA-based global avocado supplier.
Bertels has been involved in the produce industry for over 25 years, including stints with agriculture-based advertising agencies.
Bertels will replace Dave Austin, who is retiring as marketing director after 18 years at Mission Produce.
"Dave will certainly be missed," Ross Wileman, Mission’s senior vice president of special initiatives, said in a press release. "He was instrumental in Mission’s growth across North America and was a key figure in the implementation of Mission’s Ripe Program.”
Bertels will report to Brian Miller, senior vice president of sales and marketing, as the company further develops its sales and marketing efforts.
“Over the past two years Robb has had in-depth involvement with all phases of Mission Produce’s global operations, and is ready to lead our marketing efforts both domestically and around the world," Miller said in the press release. "His background with the produce industry, marketing communications and brand strategy will strengthen our approach as the company continues to grow.”
“Brian is putting together a team that will help take Mission to the next level, and Robb will work with closely with him and Ron Araiza, our VP of sales, as we continue to build our business around the world,” Steve Barnard, Mission’s president and chief executive officer, said in the release.
“It’s an exciting time to be involved with Mission Produce, and avocados,” said Bertels. "We’re in a period of unprecedented growth in the category, and Mission is leading the way. Our new facilities in Oxnard and Peru put us in an outstanding position now, as well position us for future growth. Mission is a great company, and I’m very happy to be involved in our future.”
