Nature Fresh Farms takes eat brighter! message to schools
Nature Fresh Farms takes eat brighter! message to schools
After a successful program launch at the Southeast Produce Council’s Southern Exposure event in late February, Nature Fresh Farms is taking the eat brighter! message to local schools.
“There is no doubt that kids love vegetables and 'Sesame Street,'” Henry Furtado, corporate chef, said in a press release. With a cart stocked full of eat brighter!-themed tomatoes, peppers and cucumbers, Furtado recently visited a first grade class at St. John de Brebeuf School in Kingsville, ON, to talk about healthy eating.
Henry Furtado, Nature Fresh Farms’ corporate chef, about to make healthy snacks with the help of first graders. During his visit, he had the students participate in making a sweet Bell pepper smoothie as well as other healthy snacks.
One of the students said, “I never thought you could use a Bell pepper in a smoothie, it really tasted good. I am going to ask my mom to make me one tonight." Numerous comments were made to Furtado by a variety of teachers that this was the first time anyone had come to the school to teach children how to prepare a healthy snack.
“We need to start educating kids at a very young age what healthy snacks look like and the different ways to make them," Furtado said in the release. "With an endless list of fruits and vegetables available, using the eat brighter! movement as inspiration helps reinforce the message when kids see their favourite characters on a package of Bell peppers (Cookie Monster) or mini cucumbers (Elmo) like Nature Fresh is doing.”
During the event the children were given Nature Fresh coloring sheets that are eat brighter!-themed with vegetables and a variety of "Sesame Street" characters. The company has a dozen vegetable-themed coloring and activity sheets in development that will be distributed at upcoming school functions and other consumer events this spring. All coloring sheets will be released via the various Nature Fresh social media channels in early April and will also be posted on the company’s website.
