Jan Garrett joins Category Partners
Jan Garrett joins Category Partners
Category Partners has hired Jan Garrett as its director of strategic business development and marketing. She will work from a remote office in Ventura, CA.
Garrett is a seasoned produce professional with a broad skill set ranging from expertise in trade and consumer research, category management, new product introductions, results orientated promotions, sales planning solutions, innovative marketing programs and business development.
“When we asked our grower, shipper and retail clients to recommend industry professionals that could help us grow the business and take a strategic approach to future efforts, many of them came back to us and said, 'Reach out to Jan Garrett,' and I’m glad we did,” Mac Johnson, president and chief executive officer of Category Partners, said in a press release. “Jan will be a valuable asset to our team and help us take our business vision to the next level.”
“After a rewarding career working with non-profit produce industry organizations, I was ready for a new challenge," Garrett said in the release. "The industry, the market and consumer preferences are changing so rapidly, adopting category planning for profitable growth is becoming increasingly more important. I believe that my industry background and experience and Category Partners unique business vision will compliment each other very well”.
Prior to joining Category Partners, Garrett had been national trade relations manager with the California Strawberry Commission, director of marketing for Fresh Directions International and regional category development manager for the Washington Apple Commission. She earned an MBA from the University of Phoenix and a bachelor's degree in international marketing from California State University-Fullerton.