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Tanimura & Antle goes back to the basics with old logo

Tanimura & Antle has recently decided to go back to its original T leaf A logo, which has been reintroduced as a mainstay behind the premier West Coast lettuce house.tla The company said the reintroduction of this logo represents a continued dedication to the foundation of the partnership of two iconic farming families, and it manifests T&A’s core values: natural, sustainable, fresh and premier vegetables.

“Our partners in the produce industry have always considered us just as T&A," Mike Antle, executive vice president, said in a press release.ParsleyPing-236x300 "Our original logo has always been known as a premium pack and will always be etched in our minds as such. So, why not bring it back?"

Other family member owners, including Gary Tanimura, executive vice president, agreed, saying, “Throughout our growing regions and since the beginning of our partnership, the original T leaf A logo is all I can remember.”

The transition back to the original logo and return to the brand’s roots and authenticity has already started to roll out with new items, such as the Field Fresh Parsley and Field Fresh Italian Parsley. The vintage T&A logo will hit grocery store shelves and return to all packaging throughout 2015.

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