NatureSweet Tomatoes announces roll-out of its tastiest Glorys ever
NatureSweet Tomatoes announces roll-out of its tastiest Glorys ever
NatureSweet Tomatoes, headquartered in San Antonio, TX, is the nation’s leader in the small tomato category.
NatureSweet relaunched its flagship “Glorys” brand in February with a unique new package and a great new taste.
“This is our tastiest Glorys ever,” said Christina Winker, brand manager for Glorys. “The roll-out promises to provide the sweetest cherry tomato with superior flavor in the marketplace.”
In regards to the new proprietary packaging, Winkler said, “It is unique and innovative with a design that showcases the product with high visual appeal.”
The new packaging continues to deliver on key attributes for a high-quality product, such as a re-sealable label, a rinse ready feature, and protection to ensure the highest quality, freshness and taste.
According to Winkler, the roll-out has been has been very well received. “Retailers are very excited about our new Glorys and are getting behind our launch campaign to kick off the roll-out in a meaningful way.”
The NatureSweet Glorys brand is a cherry tomato that is perfect for cooking.
“It’s versatile for various cooking methods -- sautéing, grilling, roasting and baking,” said Winkler. “It performs very well while cooking and guarantees to enhance the flavor of any dish.”
The new look and feel of NatureSweet Glorys fresh ingredient tomatoes will please both consumers and retailers alike. An August 2014 study by Brand Explorers revealed that consumers expressed 92 percent overall liking and purchase intent when they viewed Glorys in its new packaging, while a separate study by MMR Consumer Testing released the same month indicated consumers prefer NatureSweet Glorys nine out of 10 times in blind taste tests.
NatureSweet Glorys is the No. 1 selling red cherry tomato in the United States, according to the Perishables Group, and the new roll-out is sure to keep the spotlight on the brand. Once consumers take them home, the excellent taste will keep them coming back for more.
