Nominations open for CPMA’s Fresh Health Award
Nominations open for CPMA’s Fresh Health Award
The Canadian Produce Marketing Association is now accepting nominations for the 2015 CPMA Fresh Health Award, which is entering into its 17th year.
It is presented to the company or organization that best supports and promotes the consumption of fresh fruit and vegetables using the Half Your Plate or CPMA’s Freggie Children’s Program to improve population health and industry prosperity.
The award will be presented to a produce company or organization who have met the following criteria:
- Effectively used of Half Your Plate messaging and materials to promote the consumption of fruit and vegetables.
- Use of Freggie Children’s Program to increase knowledge and understanding of fruit and vegetables within K to 6 school groups.
- Supported the CPMA and its partners in their efforts to increase consumption to improve population health and industry prosperity.
Since its introduction in 1998, the award has been presented to 19 recipients. Past recipients include The Barn Markets, the California Strawberry Commission, the Canadian Cancer Society and the Heart & Stroke Foundation of Canada, the California Table Grape Commission, Thrifty Foods, B.C., Tree Fruits, The Oppenheimer Group, regional Produce Marketing Associations — British Columbia, Calgary, Ontario and Quebec — Pear Bureau Northwest, Sunkist Growers, Loblaw Cos., Bayshore Shippers, Timiskaming Health unit, Gambles Produce, Peak of the Market and Algoma Public Health.
Organizations wishing to be considered for the award should contact CPMA with a brief outline of how their efforts meet the aforementioned criteria. Supporting materials including photos, video or in-store advertising may also be submitted to support the outline.
The award will be presented at the CPMA Annual Convention and Trade Show on April 16. Deadline for submissions is March 20.
