Potandon Produce launches a new organic line, new brand
Potandon Produce launches a new organic line, new brand
Potandon Produce has announced the launch of its newest brand: "Potandon Produce." Initially the brand will be used to market organic potatoes. The company already offers potato and onion products in the "Green Giant," "Klondike Brands" and "Sunfresh" labels.
“Growth in the organic sector has been double digits for over a decade with no real end in sight”, Ralph Schwartz, vice president of marketing, sales and innovation, said in a press release. “We wanted to help our customers capitalize on that trend and drive their organic potato sales to new levels, with a fresh and bold new bag design that their consumers would immediately bond with. The organic segment gives the brand the identity we were looking for and we’re excited to see just how far it grows.”
Mock-ups of the bags were displayed at the Produce Marketing Association Fresh Summit last October and the feedback received helped in the final bag design that will be hitting retail in the near future.
Packed in No. 3 poly bags of red, russet and yellow potatoes, "Potandon Produce" organics will be distributed from locations in Ohio, Wisconsin, Massachusetts and Washington state. Sales will be handled from the Potandon Idaho Falls main office.