Nature Fresh Farms to unveil eat brighter! theme at Southern Exposure
Nature Fresh Farms to unveil eat brighter! theme at Southern Exposure
With the start of the Canadian greenhouse season just a few weeks away, Nature Fresh Farms is putting the final touches on its new brand packaging with help from Sesame Workshop and the Produce Marketing Association’s eat brighter movement.
“We are very excited to take part in the eat brighter! movement, it is an opportunity for Nature Fresh to assist in an industry-wide education initiative to help increase fruit & vegetable consumption,” Ray Wowryk, director of business development, said in a press release.
Using primary Sesame Street characters Big Bird, Cookie Monster and Elmo, Nature Fresh is transforming all of its primary brand packaging to include the "eat brighter!" brand and help increase awareness of the program in both the United States and Canada.
“In PMA’s initial program launch announcement, it was stated that the eat brighter! tagline draws parallels between the characteristics of the 'Sesame Street' brand and fresh produce — using adjectives like healthy, brilliant, alive — with a clear call-to-action that drives consumers toward a brighter, healthier future," Wowryk said. "We believe that increasing fresh consumption across all fruits and vegetables ensures a healthier future for everyone; we are getting behind this initiative 150 percent."
Nature Fresh will be unveiling a variety of the company’s new eat brighter! packaging at Booth No. 419 at the upcoming SEPC’s Southern Exposure Conference and trade show taking place in Orlando, FL, Feb. 26-28.
“Participating in the SEPC’s Southern Exposure event is a great opportunity for us to help kick off a new season and connect with key retail partners,” said Wowryk, who noted that the various business sessions and social activities surrounding the event over the course of the two days are a good opportunity for building stronger relationships.
To learn more about Nature Fresh and to see the company’s new eat brighter! packaging, please visit in the Grand Sierra Ballroom at Caribe Royale.