Homegrown Organic Farms sublicenses 'DulceVida' stonefruit from Giumarra
Homegrown Organic Farms sublicenses 'DulceVida' stonefruit from Giumarra
Homegrown Organic Farms has announced its sublicense agreement with The Giumarra Cos. to grow and distribute the recently announced DulceVida proprietary line of premium stone fruit.
The agreement with Giumarra grants Homegrown Organic Farms with specific rights to grow and market certified organic product, and the San Joaquin Valley-based grower will have access to all Nature’s Partner DulceVida stone fruit varieties.
DulceVida yellow nectarines. All DulceVida organic production under the sublicense will be distributed by Homegrown Organic Farms and all conventional production will be distributed by Giumarra.
“We are thrilled to have access to the DulceVida proprietary program," Scott Mabs, chief executive officer of Homegrown Organic Farms, said in a press release. "Giumarra has always been on the cutting edge of varietal development and we are proud to work with such a well-respected company."
Homegrown Organic Farms expects its first commercial organic crop of organic DulceVida varieties to be harvested in 2016.
“Homegrown’s organic supply of DulceVida stone fruit will naturally complement Giumarra’s DulceVida conventional tree-ripe program,” Jeannine Martin, director of sales for Giumarra Reedley, said in a press release. “In our planning for retail and customer expectations, we recognized the organic piece as a key part of servicing retail markets. We are proud to work with such a well-respected company as Homegrown Organic Farms.”
Stephen Paul, sales category manager for Homegrown Organic Farms said, “The DulceVida fruit eats exceptionally well and we are anxious to get into our commercial organic production. I think our customers will be pleased with the uniqueness of this line and this addition will only enhance the already diverse Homegrown stone fruit program.”