NWA unveils new logo, website
NWA unveils new logo, website
LA QUINTA, CA — The National Watermelon Association unveiled a new logo and launched a new website at its 101st annual convention, here.
Bob Morrissey, executive director of the NWA, said the new website, www.watermelon.ag, replaces www.nationalwatermelonassociation.com and is now active — though certain parts are still under construction and will be active in the next couple of weeks. He said feedback about the food-safety content has been extremely positive so far.
In fact, he said Danny Gurwitz, the attorney who represented Frontera Produce, which recently settled claims in the 2011 Listeria outbreak attributed to cantaloupe,
Bob Morrissey, executive director of the NWA. said the association has some of the best food-safety content of any website.
Additionally, Vineline, the association’s quarterly magazine, with the latest information about research news, produce legislation, watermelon queen reports and upcoming events, is now available at the site.
Morrissey said the association initiated its logo project because “we realized we needed to brand the association, but we didn’t have a brand that identified us.”
He said the NWA put out a call for logo designs and received 180 results in the first 30 days. It was then whittled down to the top 10 choices and the executive committee chose its top three, which were then presented to the association membership. The winner was chosen and unveiled at the convention.
“We particularly liked the circular graphic around the watermelon wedge because it indicates the global nature of our industry,” he said.
In other news, Morrissey said that next year’s convention will be held in New Orleans and will have a Mardi Gras theme. The 2017 convention is to take place in Lake Tahoe, followed by Nashville, TN, in 2018. In 2019, the convention makes its debut on the Big Island of Hawaii.