Giumarra anticipates high volume for 'eat brighter!' spring watermelons
Giumarra anticipates high volume for 'eat brighter!' spring watermelons
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street "eat brighter!" artwork.
The watermelon program is designed to get children and their families excited about eating watermelon, which is high in vitamins C and A.
Each individual watermelon will include a peel-off label with information about watermelons and a kid-friendly recipe.
“We are offering large Sesame Street ‘eat brighter!’ bins as an added benefit for our retail partners, and they really stand out at store level,” Gil Munguia, division manager of Giumarra Nogales, said in a press release. “Watermelons are the perfect item for Giumarra Nogales to begin its participation debut in PMA’s far-reaching initiative, and we will have high supply to service all of our customers.”
The high-graphic bins feature Big Bird and Elmo, as well as the "Nature’s Partner" brand identity. Munguia said the bins will first catch the consumer’s attention from across the produce department, and the peel-off labels seal the sale with a fun, informative design, offering a total solution to customers.
“It’s important to highlight the awesome nutritional benefits of watermelon, but also appeal to kids with the label,” Ben Reilly, Midwest business development manager for Giumarra, said in the press release. “We decided on a recipe for a cupcake-shaped watermelon snack that families will have fun creating together.”
Giumarra worked with Pennsylvania-based Yerecic Label to produce the peel-off labels, which feature Elmo or Oscar.
“Our team is always excited to design fun and exciting labels, and Giumarra’s Sesame Street labels top the list,” Yerecic Label President Art Yerecic said in the release. “The ‘eat brighter!’ message and Sesame Street characters help draw attention to the product and entice kids to try more fruits and vegetables.”
Giumarra anticipates increased volume this spring, up roughlyf 28 percent from 2014. Shipments are expected to arrive beginning in mid-March.