'Kanzi' brand apples now available
'Kanzi' brand apples now available
CMI has announced that "Kanzi" brand apples are now available. Each year Kanzi apples are held in storage and released in February, timed to coincide with dwindling supplies of local apple varieties and when retailers are hungry for a new products.
“Retailers have come to appreciate the quick punch in sales with Kanzi apples that jumps to an early peak by Valentine’s Day,” Steve Lutz, vice president of marketing for CMI, said in a press release. “Historically, Kanzi sales build quickly on release and continue with strong performance well into March.”
This season CMI has also come out with a crystal-clear high-graphic two-pound pouch bag accompanied by a two-box shipper display. The display can be assembled in less than 30 seconds, making it one of the fastest displays on the market. Kanzi apples are also available in two-layer bulk and standard cartons.
Lutz said retail scan data shows the two-pound pouch bag is an ideal grab-and-go promotional item, bringing in incremental sales now that some of the other apple varieties have finished up. But he cautioned that retailers should take note that Kanzi sells out quickly. According to Nielsen Perishables Group, last February over 2,000 stores added Kanzi with an average shelf distribution of five weeks before supplies sold out.
Kanzi retail pricing is important, according to Lutz, with last season's strongest week in dollar performance taking place when the retail price dropped below $1.99 a pound.