RPE launches ‘Small Potatoes. Big Opportunities.’ campaign
RPE launches ‘Small Potatoes. Big Opportunities.’ campaign
Tasteful Selections is educating current and future customers alike about the benefits of the product line with the “Small potatoes. Big opportunities.” campaign, which reinforces Tasteful Selections’ position as a leader in the potato category.
Tasteful Selections’ recent “Small potatoes. Distinct advantages.” messaging builds on the brand’s proven track record for success. Data released by Tasteful Selections is now brought to life by candid feedback from its retail customers.
The campaign continues through March, and ties in with the official opening of the new Tasteful Selections packaging facility near Bakersfield, CA. The 200,000-square-foot, state-of-the-art facility is completely dedicated to storing, grading and packaging Tasteful Selections specialty potatoes. With the opening of this new facility, both customers and consumers alike can look forward to more additions to the line in the coming year.
“Tasteful Selections is beginning a new era in specialty and petite potatoes,” Russell Wysocki, president and chief executive officer of RPE, said in a Feb. 5 press release. “We look forward to sharing our excitement at the grand opening events next month.”
RPE will host a day for trade media on March 18 and another for food bloggers to follow, with private tours for retailers throughout the spring and summer.
Tasteful Selections LLC, a joint venture of RPE, CSS Farms and Plover River Farms Alliance Inc., is a vertically integrated grower, shipper and marketer of premium specialty potatoes with unique attributes for size and flavor.
RPE, a second-generation family farm, is a category leader and key grower-shipper of year-round potatoes and onions that prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.