Dayka & Hackett named exclusive marketer for Slayman pomegranates
Dayka & Hackett named exclusive marketer for Slayman pomegranates
Dayka & Hackett LLC, based in Reedley, CA, will exclusively market all Slayman pomegranates for the 2015 season. Slayman previously marketed its pomegranates in-house, but selected Dayka & Hackett as its marketing representative after Sales Manager Jim Peirone retired from Slayman Marketing Inc. this winter.
Slayman, which has farmed pomegranates in California since the 1920s, prides itself on its brand recognition as well as an estimated 90 percent market share from late July through early September.
Slayman farms more than 600 acres of Granada and Early Foothill pomegranates, and historically provides the U.S. market with the first California pomegranates.
“We believe Dayka & Hackett will be an excellent marketing partner for our special fruit,” Lisa Slayman, an owner of Slayman Marketing, said in a press release. “Their marketing expertise and market penetration with many of the nation’s leading supermarkets, club stores and fruit receivers matches our goal in providing this special fruit to customers who wish to merchandise quality summer pomegranates.”
According to Dayka & Hackett Manager Mike Weaver, Dayka & Hackett intends to support loyal Slayman pomegranate customers while expanding the brand and fruit to additional customers and markets.
“This is truly a special opportunity,” Weaver added in the press release. “The ‘Slayman’ brand, the exponential increased demand for pomegranates along with the health benefits they provide and the ability to satisfy customer volume needs are the basis for an exciting program. We are looking forward to the upcoming season.”