Potandon ramps up Valentine’s Day promotions of Klondike Royale
Potandon ramps up Valentine’s Day promotions of Klondike Royale
In support of retail advertising for the upcoming Valentine’s Day holiday, Potandon Produce has enhanced its newest advertising icon, the Klondike Fairies.
The Klondike Fairies adorn the bags and point-of-sale materials on one of Potandon’s newest potato varieties, Klondike Royale. Blooming Roses and splashes of red were added to give the fairies a holiday twist. The icon will be used for print ads and on social media for a limited time in support of the holiday of love.
The Klondike Royale potato is a yellow-fleshed potato with violet kisses over the surface of the skin, packaged in three- and five-pound bags.
“The fairies and product tagline, ‘Taste the Love in Every Bite,’ are reaching consumers emotionally and helping to drive sales,” Ralph Schwartz, vice president of marketing, sales and innovation, said in a press release. “With large-scale distribution just getting underway, this new variety is getting positive attention for its great plate appeal and wonderful eating experience.”