SuperValu to host second national sales show
SuperValu to host second national sales show
Following the success of its inaugural national sales show in 2014, SuperValu Inc. will host the 2015 National Expo this August in St. Paul, MN. year’s show will have an expanded emphasis on fresh departments and products.
This year’s event will take place Aug. 11-13 at the RiverCentre in downtown St. Paul and is open to the more than 2,000 independent retail customers served by SuperValu, as well as hundreds of vendors and industry professionals.
“Our first national sales expo was a great success, helping us to increase sales and make stronger connections with our retail customers and our vendors,” Janel Haugarth, SuperValu’s executive vice president overseeing independent business and supply chain services, said in a press release. “We’ve gathered insights and feedback from last year’s event, and are excited to build on that for an even bigger and better show for 2015.”
Nearly 1,500 retailers attended SuperValu’s first national expo in 2014, which featured 145,000 square feet of show floor space, 330 exhibitors and 25 education seminars. This year’s show will include the valuable “Education Day” offering consumer insights, training seminars and other resources for operators.
Additionally, the popular Master Marketer Awards ceremony, which rewards the best marketing campaigns across SuperValu’s vast independent business network, will highlights this year’s event.
SuperValu said that additional details about the show, including registration information and daily agendas, will be shared as the event gets closer.