Oneonta's Love Your Heart! apple and pear campaign
Oneonta's Love Your Heart! apple and pear campaign
Oneonta Starr Ranch Growers has the perfect way to promote Valentine's Day and American Heart Month at the same time. The company's “Love Your Heart!” campaign featuring “Red Diamond” brand Red Anjou pears and “Starr Ranch” brand Red Delicious apples.
Scott Marboe, director of marketing, said supplies and quality are excellent in both items, which are available in high-graphic three-pound pouch bags and in traditional traypacks and poly bags.
Mildly sweet and crunchy, Red Delicious apples are nutritional powerhouses, with just 130 calories per large apple. Apples are fat-, sodium- and cholesterol-free, are good sources of vitamin C and excellent sources of fiber. The sweet and mellow Red Anjou is just 100 calories per serving. It is also a good source of vitamin C and an excellent source of fiber.
In its “28 Days of Apples,” USApple released information touting the benefits of apple consumption, noting “an Ohio State University study found that eating an apple for four weeks lowered blood levels of oxidized LDL [bad cholesterol tied to heart disease] by 40 percent.”
In addition, USApple cited research showing “for every 10 grams of fiber consumed per day, the risk of developing heart disease may decrease 14 percent, and the risk of dying from heart disease may decrease 27 percent.”
Oneonta Starr Ranch Growers has partnered with USApple on the popular 28-day spotlight, which last year reached more than 15 million consumers. As the association's campaign and OSRG's individual promotions run throughout February, both will post tips and facts each day on their Facebook and Twitter pages, keeping fresh fruit and heart health top-of-mind for friends and followers.