United Fresh launches new logo and website
United Fresh launches new logo and website
The United Fresh Produce Association formally announced its new association logo and redesigned website www.unitedfresh.org.
“January is symbolically a time of fresh starts,” Tom Stenzel, United Fresh president and chief executive officer, said in a press release. “As we move into the New Year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”
The new brand aims to elevate the association’s mission to build a stronger connection across the United Fresh supply chain, encompassing grower-shippers, fresh-cut processors, wholesaler-distributors, retail-foodservice operators, floral and industry service providers. The association said this is expressed visually within the modern element — the halos — paired with a traditional type treatment representing the association’s history of more than a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry, highlighting news and events, association commentary and a spotlight on industry achievements.