LoBue's Heritage Reserve Navels to return in February
LoBue's Heritage Reserve Navels to return in February
LoBue Citrus’ Heritage Reserve Navel oranges will return in February for a limited time at select retailers in the United States.
Heritage Reserve Navel oranges come from one of California’s earliest citrus groves, located in a unique sub-section of California’s renowned Central Valley citrus-growing region. These groves date back to 1898 to the original Washington-variety bud wood and have never been replanted.
“The flavor of Heritage Reserve Navel oranges is unsurpassed by any other, and consumers agree with many declaring them the best oranges they’ve ever tasted,” Norm Gatineau, vice president of sales and marketing at LoBue Citrus, said in a press release.
“I’m really flattered that our competitors have chosen to follow us because we think flavor is incredibly important to increase consumption of oranges,” Gatineau said in the release. “As a family-owned business always in pursuit of the most flavorful varieties, we are proud to be the original company that brought these to market.”
LoBue puts priority on land stewardship and sustainability. The success in the sustained productivity of the groves can be attributed to a micro-climate and sandy soils unique to this region — a narrow, 20-mile-long area neighboring the western foothills of Sequoia National Park and decades of consistent farming practices aimed at cultivating optimal flavor.
With over 200 years of collective experience, the flavor team at LoBue personally assesses the flavor of Heritage Reserve Navel oranges. Their charge is to hold off on shipping until the Navel oranges have passed a taste test that meets their quality standards.
Heritage Reserve Navel oranges are graded tightly for optimal flavor and packed to order. The program is fully supported at retail with high-graphic packaging, point-of-sale materials, merchandise bins, blogger partnerships and social media. Quick response codes on packages link to a video where LoBue family members talk about the history of the legacy groves and why they produce such a consistently flavorful Navel orange. In addition, Heritage Reserve brand ambassadors will be executing robust sampling events at select retailers.